Stop Running Your Business Like a Job.

Coaching built for service business owners who want growth without burnout — and a business that doesn’t fall apart when you step away.

Start with Foundation Fix Apply for Tier 2 or Tier 3
Service Edge Conference Offer
Closes 48 hours after the event
Built for HVAC • Plumbing • Lawn • Cleaning • Pest

Who this is for

  • You’re profitable — but exhausted.
  • The business still depends on you for everything important.
  • You want a team that steps up, systems that stick, and time back at home.

Not for: brand-new businesses, tire-kickers, or anyone looking for “cheap tips.”

Choose your level

🟦 Foundation Fix

90-Day Reset (best “get started” option)

$1,997

Conference-only direct enrollment

  • Bi-weekly group coaching (real talk, real execution)
  • Hiring basics + leadership habits that actually work
  • Getting out of the truck and into control
  • Simple systems to cut chaos and give you time back
Enroll in Foundation Fix

You’ll go straight to checkout.

🟨 Scale & Stability

6 Months (limited spots)

$7,500

Apply-first (to protect fit + results)

  • Everything in Foundation Fix
  • Monthly 1-on-1 coaching with T. Shane
  • Pricing for profit + building leaders (not helpers)
  • Direct message access for real issues
  • Bonus: family/work-life balance session (Charli)

🟥 Owner Elite

12 Months (application only)

$25,000

Private advisory for serious operators

  • Unlimited private coaching access
  • Quarterly deep-dive strategy intensives
  • Custom leadership + growth plan
  • Team session included (virtual or on-site)
  • Exit / long-term wealth strategy support

Deadline: Conference-only access closes 48 hours after the event. If it’s a fit, we’ll talk fast.

About T. Shane Johnson

T. Shane Johnson is a Marine Corps veteran, author, and speaker known for pushing people past excuses and into execution. He’s the co-founder of Big Guns Coffee & Farm with his daughter Charli, and his story has been featured across major media. He’s also known for setting a push-up world record attempt in one hour (3,050 reps reported) while raising money for veterans.

  • Marine Corps veteran, author, speaker & coach
  • Co-founder (with Charli) of Big Guns Coffee & hydroponic coffee farm
  • Featured in major media & press

If you want clean growth and a better life at home, this is built for you.

Apply for Tier 2 or Tier 3

This takes 2 minutes. If it’s a fit, we’ll reach out quickly.

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